Wade Muhlhauser is the founder and CEO of Plugged In Recovery, a modern-traditional behavioral health organization in Arizona recognized for its innovative approach to patient engagement and long-term recovery outcomes. After transforming his own life in recovery, Wade scaled Plugged In from a single sober living home to an integrated continuum of care — residential, outpatient, and recovery housing — serving over 160 clients. As President of the Arizona Recovery Housing Association, he champions quality standards and forward-thinking strategies for the industry. Wade’s work focuses on reimagining the patient acquisition journey, building trust at every touchpoint, and creating sustainable growth models for treatment providers.